LEGO goes for FSC...
Lego said it will use only FSC certified fibres in its product packaging materials in future. The Lego Group has been commended by Greenpeace for showing leadership in taking the decision to only source packaging materials for its toys from suppliers that are not involved in deforestation.
11th July 2011
The Lego Group has been commended by Greenpeace for showing leadership in taking the decision to only source packaging materials for its toys from suppliers that are not involved in deforestation.
A recent investigation by Greenpeace indicated that Lego, together with Mattel, Hasbro and Disney, used packaging materials derived from deforested Indonesian rainforests. According to the Greenpeace: “Forensic testing shows that the packaging used by leading toy brands regularly contains Indonesian rainforest fibre. Greenpeace International investigations have also established links between these brands and APP, the largest and most notorious pulp and paper company operating in Indonesia.”
In June, Greenpeace launched a campaign drawing attention to these links and calling on the toy manufacturers to cut deforestation out of their businesses.
Lego has now issued a statement said it is working to reduce the impact on the environment of the packaging materials for its products in three key areas.
The first is to reduce the amount of packaging materials used.
“Secondly we will always use recycled fibre when it is possible from a chemical product safety point of view,” said Helle Sofie Kaspersen, vice president corporate governance and sustainability, the LEGO Group, adding that more than 75pc of the packaging used by the group in the last year was made from recycled material.
“Thirdly when it is not possible to use recycled fibres, we must ensure, that the pulp based packaging we use is produced in a sustainable manner.”
Lego said it will use only FSC certified fibres in its product packaging materials in future.
“We have been working towards this for several months, and are currently developing an ambitious implementation plan to meet our objectives in this area. We expect to be well under way in a year’s time,” said Kaspersen.
“It is our intent that we will only source material from suppliers that are not involved in deforestation,” she said.
“The changes mean that Asian Pulp and Paper (APP) will no longer supply the materials used to make Lego’s packaging,” said Greenpeace. “It is great to see Lego leading the way on these reforms and it would be even better to see the other three companies follow their example and remove deforested packaging from their products.”
Categories: Corporate Social Responsibility, Manufacturing, Outsourcing