Just plant a Tree

Give life & cool the Earth: Just Forests have teamed up with We Forest to give the people of Ireland an opportunity to COOL THE EARTH...Through the 'Now yer suckin' carbon' initiative we aim to turn the negative implications of Ireland's dependence on imported timber on its head, by encouraging people to take positive action and help increase Ireland's forest cover and protect an area of rainforest equivalent to the size of our beloved Phoenix Park in Dublin-the largest city-centered park in Europe.

Ending Poverty Starts with a TREE. Cooling the Earth - Providing Livelihoods - Restoring Ecosystems

The best time to plant a tree is twenty years ago. The second best time is NOW. African Proverb.

Bono-"Now yer suckin' carbon"
Irish rock star Bono and children plant saplings during a tree planting ceremony at a landfill island in Tokyo...

(Photo: Toru Yamanaka/Getty Images) 

Good intentions (past) = "Now yer suckin' diesel"

Planting TREES (present/future) = "Now yer suckin' carbon"

The Irish people have a very peculiar sense of humour. Back in the 60's, 70’s and 80’s there was a very popular saying goin' round that could be heard in every town and village the length and breadth of Ireland that went like this “now yer suckin' diesel”.

It was an endorsement, a sort of affirmation of what you were doing and it was said with the greatest of good will and intention. What it actually meant was: I like what you are doing.

If someone was doing a great job or doing the right thing, it would not be unusual to hear someone say “now yer suckin' diesel” - it was always said with a change of voice/tone-in a jovial, affermative manner.

 The Now yer suckin' carbon project will have great appeal to the Irish psyche...because ending poverty starts with tree planting...  and it is a great way to give back what Ireland has taken from tropical countries over the past 250 years.
 

Update on tree planting